What your favorite legal dramas won’t tell you about how the system really works.
You’ve seen the billboards. The bold slogans. The promises of big payouts. Maybe even a smiling lawyer with a catchy name. Personal injury law has become a billion-dollar business—and for many attorneys, it’s less about justice and more about volume, visibility, and marketing muscle.
But what actually goes on behind those high-dollar ad campaigns?
Robert M. Morgan’s gripping new legal thriller, Personal Injuries, pulls back the curtain on the personal injury industry and offers readers an unfiltered look at how the system operates when business ambitions eclipse legal ethics.
It’s Not About Courtroom Drama—It’s About Conversion Rates
Despite what TV shows might suggest, most personal injury lawyers don’t spend their days making emotional closing arguments before a jury. The reality is far more calculated. In truth, many cases are settled long before they reach court. The name of the game? Client acquisition and claim volume.
In Personal Injuries, protagonist Steve Win builds his law practice on billboard marketing and late-night TV ads. He rebrands himself—literally changes his name—to attract clients. It’s absurd, but also scarily accurate.
Many real-world firms use algorithms, call centers, and lead funnels to turn accidents into payouts. The client becomes part of a process: intake, medical exams, paperwork, settlement.
The Hustle Beneath the Surface
One of the boldest revelations in Personal Injuries is how far some lawyers will go to keep that hustle alive. The novel explores tactics like spiked coffee at consultations, crutches as props, and inflated claims—all to increase settlement value.
While the book is fiction, it mirrors stories whispered in the legal community. Questionable ethics. Inflated damages. Kickbacks. It’s a reminder that when profit becomes the goal, people—and principles—can get lost.
The Cost of Winning
Legal advertising is protected under the First Amendment. But as Morgan’s novel shows, not everything protected by law is ethically sound. When lawyers become brands, and cases become numbers, something fundamental is lost: trust in the legal system.
Steve Win doesn’t just sell legal services. He sells hope—then risks it all for power. For anyone entering the legal profession, or considering hiring a personal injury lawyer, this story serves as both a cautionary tale and a wake-up call.
“It’s not a knock to look for a personal injury attorney,” Morgan writes. “Just don’t do it based on advertising and promises of riches.”
Fiction That Feels Real
Personal Injuries entertains, but it also educates. Through sharp wit and raw storytelling, Morgan shows how the system rewards those who know how to manipulate it—and punishes those who play it straight.
Whether you’re a law student, a legal thriller fan, or just curious about the real engine driving those flashy personal injury ads, this novel is a must-read.